- Ahrefs: Best overall
- KWFinder: Best value
- WooRank: Most user-friendly
- Semrush: Best for power users
- BrightLocal: Best for local search engine optimization (SEO)
- AnswerThePublic: Best affordable SEO tool
- Google Search Console: Best for debugging your site
- Screaming Frog: Best for finding on-site SEO issues
- Google Analytics: Best for free site analytics
- Moz Pro: Best Ahrefs alternative